Do you operate a local business? Wouldn’t it be great if potential customers can easily find your location via the internet? This can be achieved with Geo Tagging.
A ‘geotag’ is geographical information embedded into an object, whether a photo, a website, or an RSS feed. These tags are commonly used to indicate the location of a photo or whatever the subject matter of the page is. For example, if you are writing about roof repairs in Derbyshire, then you can add a geotag indicating “Derbyshire”.
Adding geotags to a web page is relatively easy to do but just as easy to make a mistake, the main reason why Google ignore these tags is largely due to incorrect data, therefore it is vital to make sure that you are putting in accurate information. Geotags use latitude and longitude locations on maps to provide accurate ‘local’ information.
Most Search engines crawl your websites metadata and find it easier to locate your business and the relevance to the person searching the term, including their location, this is so that the most local businesses matching that search term should yield as a result. So that both home and mobile user are able to find the nearest company to them when they search, which is why it is important for companies to accurately declare their physical location to search engines.
In addition to geotagging your website content, you can geotag your images to associate them with your website. It is worth noting that Google Maps does use geotag information with a jpg to enhance a local listing.
In short, geotagging your website can highly influence the way which you appear as a result to relative search terms and who gets to see you when searching for local companies.
If you need help setting up your geo tagging you may want to consider contacting us to see how we can use this and other methods to improve your SEO. Give us a call on 01332 410024