We often hear the words ‘SEO’ or ‘Search Engine Optimisation’ that marketing companies refer too when trying get you to join them, its worth noting that when you have your website built, you should already have a good amount of optimisation already, the rest can be built upon.
If your website doesn’t have any real search engine presence, it us likely that you are either in a widely competitive market or that the essential Search Engine Optimisation elements have been missed out when your website was built, either way, there’s always something that can be done. The first thing to do, is critically analysis your existing website to see what is there and what has been missed out.
To begin with, there is a difference between a website which has been thrown together and a website that has been designed to work from the outset, for a website to work there are a number of key area’s which should be considered. Firstly you should consider the mechanics and technicality of your website, and you don’t need to be a tech-head to do this.
Take a moment to overlook your website visually, is the ‘logo’, ‘contact information’ and ‘message’ clear and easy to find? Try to appreciate that the average bounce rate of a web page is around 8 and half seconds, so in the first glance of your homepage is it clear what you do and how customers get in touch?
Once you know what you sell, to who and why, your message should become clear, getting this across is key for any marketing strategy to become effective.
You should also consider the following technical aspects:
- Does my website load correctly and fast enough on a desktop?
- Does my website work efficiently on a Smartphone or Tablet device?
- Does my website appear in search engines for its company name?
- Does my website rank high enough for my desired search terms?
Free Website Report
Our specialist team can help investigate the technical aspects of your website free, if you feel your website is not working in the way you believe it should then you should call us on 01332 410024, and perhaps with something as simple as a Free Website Review we will be able to diagnose your main pitfalls.
Marketing to new Customers
Once we have been able to address your technical aspects and you ‘message’, we can then begin to promote your website across many of the most use Social Media Platforms, Search Engines and Marketing Channels within a budget suitable to your business.
As a rule of thumb, your marketing should have a short, medium and long term objectives to reach as many potential customers available within your advertising budget. Using a number of reporting tools such as the free Google Analytics tool, we will be able to monitor your visitors and they find and use your website, this will outline the key areas of your business and the most effective marketing channels available to you. Armed with this information you will be able to refine your marketing based on tried and tested research.
So if its high SEO Rankings you’re after, advertising on Social Media or paid advertising both online and in form of Flyers, Business Cards etc. We are here to help you make the most out of your business.