The ‘Internet‘ is a way of life in the business world but many small businesses are yet to change their marketing strategies to suit, actually many small to medium businesses have not taken advantage of having an online presence.
Why is this significant?
Many companies view their business as an offline company, and still use traditional methods in promoting their website, using paper-based media and word of mouth. While this strategy can work, it is risky to see your company as completely offline, when increasing numbers of prospective customers are looking for services online.
There are a couple of steps you can take to put your company on the ‘online road to success’:
Making your company accessible
What we mean by the term accessible is the function of letting the customer interact with you online in a manner that suits them, whenever they would like. By making your company accessible online you’re essentially enabling your company to be seen 24/7, and having a great looking website, that reflects you a company is the first and most important step.
At the fundamental level a professional looking website, which is easy to find is a great marketing tool in itself, its your shop window to the world. At a more advanced level you can create a website that is fully interactive, but this is all dependent on what your company needs and what your trying to achieve.
If you are a small business, it is unlikely that you will have a big budget, this is Online99 can help, we specialise in complete website design from as little as £99, this includes Design, Email Accounts & Hosting.
Think local before your think national
With a small business, it is crucial that you don’t over-reach. You should build local relationships with both your clients and your suppliers. Essentially your aim is to convert your bring in online customers, then c0nvert those online customers into more personal offline customers; then repeat the process.
Social media sites are a source for promotion of website and converting online customers. Clients and consumers have completely changed the way that they interact with each other and many use social media to voice the opinions and give recommendations on products and businesses, tapping into this rich source is very useful when building your online presence.
Online99 can help teach you how to make the most out of your “Social Media Profile”, we can help your navigate your way around the pitfalls, and get the content you want, out to your clientbase.